Duplicate Content. How Intelligent Search Engine Marketers Handle this Sensitive SEO Problem

The majority of online marketers don't even know they have duplicate content on their websites.

The preferred victim for duplicate content are those right-from-the-box affiliate sites delivered upon subscription as an affiliate. Also there were reported problems with ecommerce sites and even marketing blogs.

How do you know if your site has dupe content?

First of, evaluate your webpage layout: probably has a header, footer, navigation bar and/or sidebars, right?

These components generally remain the same and are best known as site's overall template.

Although it's easy for human eyes to disregard repetitive blocks of content (text and images alike) and focus only on the unique content in a webpage, the Google spider sees all and indexes all.

Ecommerce websites.

Why this type of website is predisposed to having duplicate content is because generally each product presented is displayed next to a short descriptive or prescriptive paragraph and a picture.

At this point the problem is forthcoming - when the webpage/website template exceeds the actual content container, duplicate content red flag are raised.

Keep in mind that Googlebot can't read pictured text bodies and neither classic pictures that make up the template.

The problem is really that simple to explain and it's even easier to repair.

Start by evaluating the proportion between the text contained by the template with the text that makes up the product description and other supplemental info. Here's how to do it:

All that's required is a M.S. Word app and good arithmetical skills :). Now, copy'n paste the entire webpage in the Word window. Eliminate all additional text so that you remain with only the template. Isolate and count the number of (editable!-not image) words that build the template.

Now start writing some unique content that will surpass the number of words found in the template. Not only the duplicate content issue is solved but also you will better differentiate similar web pages on your site - from a search engine's view point.

When it comes to duplicate content the title tag is the biggest prankster of all onsite factors.

Most certainly you're well aware not to write the same title for two separate web pages.

Important tip: When working to differentiate two or more title tags don't rely on stop words. Stop words are a distinct word category that Google overlooks when establishing keyword relevancy. It basically doesn't count them.

Another duplicate content scenario includes heavily used product reviews and guidelines throughout multiple ecommerce sites.

This issue will be discussed in the affiliate websites section, below.

Affiliate websites.

As big MLM and Network Marketing companies are gaining ground in the online market, search engines witness a flood of thin affiliate sites that all what a small piece of the big mama's pie. So what do search engine do: they literally wipe out small affiliate sites competing in the SERPs for those particular keywords.

First on Google's list of priorities is to return relevant search results. And common sense dictates that the strong relevancy is claimed by the webmaster with the biggest budget to invest in SEO, generally mother websites and couple of privileged affiliates.

For the rest of the crowd is an exhausting struggle to appear on the first page of organic listings. Not good enough because these domains contain identical content - referred to as offsite duplicate content.

If you're promoting an affiliate offer with SEO, use the following strategy:

1. Rewrite the offer and make the content textually unique - your not just another affiliate website for the company X in Google's index.;

2. Find your special position in the market. Bring new concepts and incentives to the table. Put yourself in your prospects shoes. It might seem as a purely marketing scheme but this is what attracts back links and references to your website;

3. Increase the number of webpages of your affiliate website - build a thorough, informational website that backs the offer(s) with competent guides and tips.

Blogs.

Even though this type of website is the perfect solution to prevent bad content management, there are some subtle mistakes that can generate duplicate content situations.

3 Things to keep your blog free of duplicate content:

1. Avoid including the same article in two or more categories;

2. When and how to use the "More" feature. Use it with every post and embed it after the first two paragraphs so that the article isn't uncovered (in a large extent) right on the category or home page;

3. Use the nofollow tag or block the search engine from indexing sections like archives, featured authors section, popular posts, etc. In addition, a permanent access block can be established directly from the robots.txt file

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